Bianca Dumitrașcu

Bianca is a graphic designer specialised in lettering and custom type.

Bianca Dumitrașcu

Through her designs, she aims to communicate in simple and efficient ways, relying on the personality and voice that letters carry through their form. She is an avid researcher, which loves to discover the rich history of letters and to play around with vintage letter shapes.

Tell us a few things about yourself. (Short intro 1 2 sentences).

I am a graphic designer specialised in lettering and custom type. Through my designs, I aim to communicate in simple and efficient ways, relying on the personality and voice that letters carry through their form. I am an avid researcher, I just love to discover the rich history of letters and to play around with vintage letter shapes.

You're on quite an artistic journey, having worked as an art director, letterer and creating your own art at the same time. Which of these do you enjoy most, and why?

I believe that every artist's path is a journey. Everything I have lived and learned so far in life made me more sure of the things I like to do, or most important, believe in. I love being an independent designer working mostly on (personal or client) projects that I’m passionate about. My dream is to find those opportunities which will help me create environments where I would want to live in.

Do you follow a specific creative workflow?

I try to. I really like the idea of organizing everything and my ideal process should go by the book: from planning to research, mood board, sketches, composition and final. However, I can’t tell exactly how many times I have managed to achieve that. :)

One of your favorite projects you've ever worked on and what you enjoyed most.

Luckily, I have many favorite ones. I enjoy working on projects that end up in the physical world, like packaging and print. I know I may seem old - fashioned but there is nothing better like the synergy of ink and paper.

What moves you to create?

Stories from the past and the hope for a more honest future.

What makes an artist/artwork authentic, how do you see this?

Honesty. I see many incredible works of art where the personal opinions or beliefs of the artist are visible. Art is expression and you have to feel, think or care to be able to communicate something that is truly authentic.

Do you have a specific artistic style? How can you describe it?

Hard to say... A lot of my inspiration comes from historical references but my approach tends to be more minimalist. I’m aiming to create clear letter shapes and compositions rather than filling the page with decorations.

A project dear to your heart that we should look out for in the future?

I’m very excited about a new wine band & label that will be out soon, and a new range of lettering workshops that I’m preparing for this autumn.

Any message you'd like to share with the world that you haven't expressed through your art?

Stop watching the news and the comment section. We will be ok. :)

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