Andrei Grosu

Andrei’s work focuses on digital explorations, combining design and immersive technologies while maintaining an affinity toward letterforms.

Andrei Grosu

You tend to work on a wide range of projects from editorial to branding, communication and exhibition design. Which of these do you enjoy most, and why?

What makes me enjoy a project is the outcome and the opportunities it creates for me or others. As for the type of project, a combination of somewhat digital (editorial or branding) and more hands-on (an exhibition or an art installation) projects is a great way to keep yourself enthusiastic and energetic. This week you work from the laptop, the next from a gallery floor, cutting some cardboard or using a glue gun. Variety is what I enjoy the most.

Do you follow a specific creative workflow?

I usually have a relaxed approach towards projects. I tend to spend a lot of time on research and just thinking about the project and what are the possible outcomes. It is essential to have a good grasp of the reality in which the project happens. Another big part of any project is trial and error. Try, but do not linger. If I feel something is not working, I move on swiftly.

One of your favorite projects you've ever worked on and what you enjoyed most.

One of my favorite projects was the first Local Design Circle exhibition, First Date. An interactive survey-exhibition through which we have gathered nearly 3.000 answers on the basis of which we have managed to outline different behaviors and practices of the design community in Bucharest. The entire experience was exciting, from thinking about solutions for the answering system to collecting the data. But what I enjoyed the most was the energy it gave me when I saw how much the people enjoyed it.

What moves you to create?

Newness. Anything that I have not tried. The explorations along the process.

What makes an artist/artwork authentic, how do you see this?

Authenticity is a weird topic in our current times. How could one not be dependent on other concepts and visions in an era of a constant bombardment with information? Everything is created based on the information gathered consciously or unconsciously by an individual before the act of creation. So strangely, everything and nothing is authentic.

Do you have a specific artistic style? How can you describe it?

I cannot say if I have a specific style. I try to make everything black and white. I want to make everything weird. I aim for unbalanced and irregular. I try to break the rules sporadically, but I also love them very much. I work in a manner in which randomness is embraced. In the meantime, everything is calculated carefully, but still random.

A project dear to your heart that we should look out for in the future?

Local Design Circle

Any message you'd like to share with the world that you haven't expressed through your art?

Don't take everything seriously. Relax and do what you want. Trust yourself.

Now, it's your turn. Create or trade authentic NFTS.