Tammy Lovin
Tammy introduces herself as a digital art experiences creator as a whole, because she mixes art with technology and with real life tangible objects.
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy Lovin
Tammy, you're one of the hottest artists out there today. Tell us about your journey up to this point.
I started off more than a decade ago as a product designer, getting my bachelor and masters degree in that domain, and for some solid 4 years I actually was an industrial designer for a renown tech company and then I was part of the design team at Karim Rashid in New York, creating for huge brands mostly furniture, under his studio name. Industrial design is my first love, but it felt rigid sometimes, so I started to wander off making the chair I was designing floating in a room, or having them surrounded by unlikely scenarios. Now I use a variety of emerging tech tools to express myself creatively. Augmented Reality to overlay real time graphics over the real world, like an AR filter you can try from my Instagram account, Virtual Reality when I create from scratch objects or environments in that medium only to later on encompass the results in a video or walkable VR or Metaverse experience. I use a lot of artificial intelligence lately to co-create, machine and human. The results are astonishing. One of my other playgrounds is phygital wearable garments, which describes clothing items that are both virtually usable ( with the help of an AR app or in the Metaverse as a skin) and real life actual items from your wardrobe.
What defines your art?
I introduce myself as a digital art experiences creator as a whole, because I mix art with technology and with real life tangible objects. If it's a still image or a video, at a first glance, my artworks are colorful and bright, but they often hide dark meanings, like the feeling of isolation or fear. If it's a video, I create the sound design and music from scratch, and I tend to be more direct with that, in opposition of the eye candy visuals. The story behind each artwork is often very personal and deeply related to my core morals and values or my experience in general as a human, sometimes they can be very niched, like the feeling you have when you’re wrapped up in a cozy blanket on a stormy day. I encourage my viewers and collectors to read the descriptions, because it brings a whole new perspective on a piece.
Your work is often inspired by the events that impact the world. What else moves you to create?
The themes of my artworks often address complex human experiences and deep inner thoughts, all while blending art with technology. Since I like to incorporate very personal experiences in my artworks, they are very close to being an art performance as they sometimes tend to give to the outside world a portal to all my inner thoughts. One of my main drive in creating is technological advancements, or platforms offering new ways of interacting with art, like for instance the Metaverse, where I can have multiple people walking around with their avatars so see 3d sculptures of mine and I could present to them live the whole meaning behind it and walk with them through the experience, all hearing the music I envisioned for that. Another thing that hypes me up are NFTs and programable art, where I can hook up pieces of art to real time data, and collectors can get infos in a very different manner than having raw points, for instance imagine wanting to know what’s the weather like today, and instead of looking at a number for the temperature, you check your digital painting and see how are the graphics arranged, like there could be a bunny that is in a hat if it’s cold, or fainted out on the table if it’s really hot. That’s just a silly example of course, but for me technology is about bringing people together in the most unexpected creative ways, and forging new ways to understanding the world around us.
A couple of achievements you’re most proud of.
Being a full time artist is probably an achievement in itself considering today’s economy. I am most impressed with myself for owning a style in my art, long term, that is true to myself even and that pushes me forward. I’ve seen trends come and go, I took some hype trains myself, but being consistent I think it’s key for having value in the long game, and collectors who acquire my work know that. Oh, and I also just had my artworks exhibited in Times Square, in 2 different exhibitions that by coincidence ended up being on facing billboards, across the street from one another. I’ve had a lot of exhibits actually more than once in some amazing cities across the world, like Miami, Beijing, LA and NYC, as well as across various Metaverses, being a constant presence in the international digital art scene.
How do you see the future for NFT artists in general, and for yourself as an NFT artist?
I am looking forward the SBT (soul bound token), because I like the idea of having art that stays with my collector forever. Those are gonna be some very special purchases. The NFT world for me meant that geographically speaking there were no more boundaries , we were all just humans on the web 3.0 and that brought a sense of hope and equality somehow which I can still taste even if it’s been 3 years since I am in the space. I am also excited for all the things to come in terms of platforms features, that would let collectors interact with art in ways that would be considered completely uncharted ways until now. What I know for sure, is that anytime there will be some new thing coming out, you can bet I‘ll be there through the early adopters.
What are your thoughts on authenticity in the digital space?
I think it’s long overdue and artists have been literally crying their eyes out for it. It’s the last domain in my opinion who didn’t get an update in this area. The last time we had a revolution in the digital was with music, along with streaming platforms that put a stop to illegal downloads and music trading, that was detrimental to the whole music industry, like music records but mostly to the artists themselves because record selling was a source of income. For digital art things are much worse as a state and require much more work in my opinion. Artists rarely have an establishment representing them, so they’re all on their own. You gotta make it on your own. How do you stop theft and free usage of your art when all social media platforms and portfolio websites look like the art posted there belongs to the internet as a whole and not to a specific person , so therefor it must be free ? Because that’s the general perception: it’s on the web, it belongs to everybody, I can use it however. Until NFTs , the only way to sell digital images was through either stock photography/illustrations websites that offered that service, or websites that sold 3D items individually for 3D printing reasons or for other artists to use them in their work. What we’re witnessing now, is the first time digital art is recognized as art even by the traditional art scene, which is galleries and museums. Until very recently it was looked down on, as if there was somehow a magic button on a computer that said “create art” and all the graphics would just appear somehow on the screen by magic, and the artists didn’t have much implications or work done in the process. So what I am excited for in authenticity in the digital space, is a world where digital art isn’t ripped off. This is of course a very extensive topic, we could be addressing the gray area of art theft within the art community in itself, but then again, is it copying if a certain art look becomes a style and many creators start creating in order to obtain that certain look? And how is that different from painting movements or architecture styles? There is no right or wrong answer the way I see it, but I am excited for what’s to come, because I think a lot of deficits that digital art is currently experiencing can be resolved through technology.
A project dear to your heart that we should look out for in the future?
I’m in the works for linking my raw data from a wearable device, an Oura ring to be more specific, that collects data about my heart rate, temperature changes, exercise, time slept and readiness score for the day, and I am having all that data linked to a programable artwork, that responds to all those changes and factors. It’s going to be both an artwork and an art performance at the same time, and it will be available to purchase in only 10 editions, so 10 lucky collectors , since it’s such a personal experience. It’s gonna be an interesting ride to have 10 people know how many steps you took that day or any other kind of insight, but translated into an artwork that’s gonna look different and change continously during a 24h period. And of course there is all my upcoming artworks and collections, that are unique and tell a detailed story, all worthy of taking part of it either as a viewer and even more so as an owner.
You’re also a speaker and trainer on all things NFT, Metaverse and Web3. Any advice to artists & collectors who are beginning their journey in this space?
Indeed, I love to share my hard earned knowledge or skills so I lay an easier path for others to come. It’s something I wish I could’ve come across for myself in earlier days. One thing I always do is do plenty of research from multiple sources, media articles, social media, discords, telegrams, and anything I can get ahold. When I collect I like to talk to the artists or other collectors, I like to be part of a community, when I sell I am a quick replier on all platforms so I can offer more details or some extra info that a potential collector might want. I guess I kinda guide myself by the idea that I treat others the way I would ideally want to be treated, with respect and warmth. I don’t know if that applies as a recipe to everyone out there, but for sure respect is a key word to look out for. I try to elevate other artists in the space as well, because community is not a force to be underestimated, it can build great things, or can destroy great things. I have a post-it on my desk that’s been like a mantra for me for the past years and I apply it in my personal life as well as profesional, and it’s pretty simple and it goes like this: you wanna be successful in what you’re doing now ? mind your own business. The idea behind it is to not let yourself be derailed from your path by anything, may it be jealousy because others are being more successful than you, harsh critics you might receive, hateful comments on social media, or anything really that feels like a side quest. It’s an advice I read daily for myself and it has proven to be very effective along the way. So in your journey in the NFT space, have a goal, a purpose, and go do that very thing, and don’t stop until you get there.
Now, it's your turn. Create or trade authentic NFTS.