As a graphic designer you learn the fundamental theory about colour, composition, structure etc. After years of practicing them in a 2D format, I am now taking the same principles and translating them to a 3D context. But largely, as daft as it sounds, I just tinker with things until they feel right.

I take a lot of inspiration from architecture and nature. I am drawn to objects and forms that have a lot of structure, repeated elements and a sense of movement and I try to add this in my work. I also like to keep things very fun so all my 3D work is quite colourful and bold. My design work can be a bit serious at times so I use 3D as an outlet for creative fun and experimenting.

I've always liked the mathematical side of nature: the way waves are formed, flowers growing in a radial way, Fibonacci everywhere. I sometimes use the same mathematical principles in my compositions because I think they make everything quite beautiful and satisfying to look at.

I come up with all my ideas on walks. I am very lucky to live close to the water and I go for walks by the docks almost every day. That's when I do all my thinking. Once I have a loose idea of what I want to experiment with, I sit down and scribble things on paper until the idea is more formed in my head - I'm terrible at drawing so the scribbles are more a means to fleshing out the idea in my head, I never use these as actual reference for the work. Then I jump into Cinema4D and I try to build what's in my head - most of the time it turns into something quite different than what I originally thought I wanted to make - but this is the beauty of experimenting and tinkering with things.

My 3D journey only started at the beginning of the year so there's not a big array of projects that I could talk about. The biggest one, and arguably the most important one for me so far, is 36 Days of Type. This is an open project happening every year, where designers and artists all over the world make a letter every day for 36 days (and post it online). I decided to join the project on the day that it launched - at the time my 'A' was the 4th render I ever made. It was an immense challenge to keep up with doing a render a day for that amount of time when I barely knew the software. But it's been such an incredible journey and a massive learning curve. This is the project that helped me define what style I wanted to have as a 3D artist.

At the moment I am very focused on expanding my knowledge of the 3D world and experimenting and playing as much as possible. I've launched my own personal project to help me keep going and stay motivated which I call the Daily(ish) Render. The challenge is to keep exploring and experimenting with new techniques and ideas by making a render every day (ish).

If you have the time and brain space, start a personal project. Find something that you care about, that is equally challenging and fun and something that you will look forward to doing. Try to find the distinction between 'have to do' and 'get to do'.