Andrei Turenici

Andrei is a graphic designer and co-founder of Daniel & Andrew, a design studio based in Bucharest, Romania.

Andrei Turenici

He is interested in exploring the rules of modernist design at the intersection with contemporary digital trends and typography.

You tend to work on a wide range of projects from editorial to branding, communication and exhibition design. Which of these do you enjoy most, and why?

One of my objectives in my work is to create identity systems. This is because I look for long term partnerships that build trust, which is an important value when you use experiment and process as assets for searching the suitable solutions for a product or an organization to express itself.

Do you follow a specific creative workflow?

The process is the designer’s assets. The work I do while developing an idea for a project is still work. Revisiting those trial and error stages is useful in understanding what is your own personal thought process. On that timeline I will see how experiment works as a learning device, which might offer some unexpected solutions.

One of your favorite projects you've ever worked on and what you enjoyed most.

A year ago, I was in charge of redesigning the identity of the Romanian National Dance Centre (cndb.ro). The task was to express movement, dynamism, and spontaneity even in those moments where everything was still. The solution was to play with letter forms and composition as tools to create the perception of motion – this was happening in print. I then continued to articulate this relationship on screens where animation was possible. All the techniques I explored came as solutions that addressed the client’s attitude at the level of visual language – which is a young, vibrant, and lively organization.

What moves you to create?

My journey is inspired by the ways in which technology is used to create visual content. The playground of my ideas is the studio I co-founded. Being in contact with clients from diverse industries and having to solve communication problems through design solutions gave me the confidence to present my work at different design festivals and publications.

What makes an artist/artwork authentic, how do you see this?

Every artwork is authentic, it’s not when “authentic” becomes a trend.

Do you have a specific artistic style? How can you describe it?

I don’t have a specific style or an artistic style. Although I like to use typography as a go—to tool or as a basis for constructing a concept for a project, I think that this doesn’t make it a style.

A project dear to your heart that we should look out for in the future?

A very dear and overdue project is the website for the studio Daniel & Andrew. It has been postponed for over 7 years. At the studio we are very excited about this project that will be completed and launched this fall.

Any message you'd like to share with the world that you haven't expressed through your art?

Sometimes I wish I was taller.

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